How does American culture follow up Black Friday (which now occurs on a Tuesday ) with Cyber Monday, of course!
Why there’s even a CyberMonday.com site to GUIDE you through the rapids as my local news began touring today for early morning viewers.
And as a result, CYBER BUSTER is DOORBUSTER’s closing act (one can only pray!) It’s also my new favorite new* annual retail, ecommerce, mcommerce concept.
DOORBUSTER is easily grasped, and also sadly played out at midnight tramplings on local news footage over the years. I didn’t see any such reports this year, thankfully. But CYBER BUSTER is NOT so easily grasped. It has an ominous tone, like your computer or smartphone could break. Or spontaneously combust. Or that hackers are just champing at the bit for you to log on (yes, “champing”, go ahead Google/Wiki it.)
Prior to 2001, Black Friday was a cold marketing analyst term usually reserved for quarterly statistics. Now it’s on the yearly calendar.
However, Cyber Monday, though somewhat chilling as a phrase, loses ALL its power through retail exploitation WHILE ALSO taking all the prior gravitas out of Black Friday.
So I’ve come to shunning my devices on Cyber Monday due to the “resistance is futile” cyborgs overtake the universe connotations therein, and I’ve turned it into my own personal device-free day.
Hey, now there’s a Black Friday follow-up concept: DEVICE FREE MONDAY. Can you imagine?
p.s. BRAVO to STAPLES for being closed on Thanksgiving (though seriously, whose idea was it that there would EVER be wild demand for office supplies in a tryptophan induced shopping fog? Diamonds, shiny bikes and sexy electronics SURE but stuff from STAPLES…? Seriously?!)
*new, as in, the last 10 years